TAQUERÍA SÁNCHEZ

Taquería Sánchez is a celebration of the humble and traditional spirit of Mexican food, all within a joyful and fresh atmosphere. The vibrant identity draws inspiration from Latin-American visual pop culture, utilizing contrasting color and type palettes to convey this lively essence. Central to the identity is a custom lettering logo inspired by hand-painted street signs, featuring curvy and thick strokes, reflecting the authenticity, friendliness, and happiness that define the spirit of the business.