Studio Electric

Studio Electric, producers of motion design and animation, sought an identity refresh. They envisioned a custom lettering piece for their logo that would encapsulate the dynamic essence of their work. The design process involved experimenting with the visual language of electricity, using shapes like the sharp edges of volts and the curves of neon tubes to incorporate them into their name. The result is a logo in a vibrant script style that uses the connection between letters to evoke the vibrant spirit of electricity.